Bridgestone launched the campaign in October 2017, focusing on creating awareness towards the disease as well as highlighting the importance of early detection and treatment. Breast Cancer is considered as one of the leading cause of death amongst women and thus, Bridgestone assumed the responsibility of generating the necessary attention and alertness for the cause.
During the ceremony, Bridgestone India’s Managing Director, Mr. Parag Satpute handed over the cheque of total sum amounting to Rupees Eighty Seven Lacs and Fifty Thousand (INR 87.5 lacs) to Dr. Rajendra Badve, Director of Tata Memorial Hospital. This contribution is given with the aim to support the less fortunate suffering from breast cancer. The equipment and funds provided for the treatment are likely to support more than 64,000 patients, who visit Tata Memorial Hospital annually, from India as well as abroad. Nearly 60% of these cancer patients who receive curative care at the Hospital are needy and treated free of charges.