Speaking at the launch, Rashmi Shukla, Brand Head- People, Aditya Birla Fashion & Retail Ltd. said, "Nagarbhavi is known for its burgeoning millennial base that loves to experiment with different styles. It's a great initiative for us to engage with our audiences through the unique "Face of People" fashion concept. At PEOPLE, we aspire to make fast fashion accessible to our consumers by introducing new styles every week at affordable price-points. With trend setting fashion that has over 1200 styles starting at Rs. 249, we are confident that we will be able to address the growing demand of this market with the right offering”.
The sprawling store spread across 4200 sq. ft of retail space is located at 80 ft. road. The store houses the latest collection fromPEOPLE and stocks the widest range of chic fashion at pocket-friendly prices. Inspired by global runway trends, the latest collections feature a diverse range of casual shirts, t-shirts, tops, kurtas and fusion tops, jeans, winter-wear and accessories. Complementing PEOPLE apparel and accessories, the store will feature latest Autumn 2018 collections.