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Aditya Birla Fashion and Retail’s ‘PEOPLE’ presents ‘Face of People’, Nagarbhavi Edition

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By chandu Created on 09/11/2018 - 12:48 . Updated 09/11/2018 - 12:48

Popular Sandalwood actress Ragini Dwivedi crowned the winners

Bangalore, September 9, 2018: PEOPLE, the iconic fashion brand for youth from Aditya Birla Fashion and Retail Ltd. launched the biggest model hunt in the city, “Face of People” at its Nagarbhavi store. The model hunt saw a participation of over 300 people, as fashionistas from Nagarbhavi set the ramp on fire with their oomph and glamour. The winners, Mr. Franklin Y from St. Joseph Autonomous College and Ms. Madhulika Sriram from Jain College, were crowned by the sensational Sandalwood actress Ragini Dwivedi and received an award of INR 20,000 each. Additionally, the winners will also get an opportunity to feature in PEOPLE’s digital promotions and outdoor hoardings.

Speaking at the launch, Rashmi Shukla, Brand Head- People, Aditya Birla Fashion & Retail Ltd. said, "Nagarbhavi is known for its burgeoning millennial base that loves to experiment with different styles. It's a great initiative for us to engage with our audiences through the unique "Face of People" fashion concept. At PEOPLE, we aspire to make fast fashion accessible to our consumers by introducing new styles every week at affordable price-points. With trend setting fashion that has over 1200 styles starting at Rs. 249, we are confident that we will be able to address the growing demand of this market with the right offering”.

The sprawling store spread across 4200 sq. ft of retail space is located at 80 ft. road. The store houses the latest collection fromPEOPLE and stocks the widest range of chic fashion at pocket-friendly prices. Inspired by global runway trends, the latest collections feature a diverse range of casual shirts, t-shirts, tops, kurtas and fusion tops, jeans, winter-wear and accessories. Complementing PEOPLE apparel and accessories, the store will feature latest Autumn 2018 collections.